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The Disney warehouse sale is back in town.
Asset Management & Sales, a liquidator of Disney-oriented merchandise, has opened at 389 West 1830 South between Costco and PetSmart, in a sale that runs through Aug. 16.
The temporary sale of overstock and discontinued Disney merchandise, primarily from Disneyland Resort in Anaheim, Calif., is one of several sales the company stages throughout the country each year.
All the merchandise at the sales, which typically run for about a month, are new.
"We don't sell seconds -- this is all first-quality stuff that was at the park at one point," said Matthew Stump, director of operations for Asset Management & Sales.
Disney switches merchandise in its many stores in Disneyland fairly frequently, so Asset Management Sales has a lot of stuff to work with.
The merchandise, which includes apparel, toys and collectibles, is sold at a discount of up to 85 percent. "On average, you're looking at 50 percent off" from the price it was sold at in the park, said Stump.
Those discounts are what attract Disney fans such as Marci Vasic of Sandy to these sales. At the Salt Lake City sale, Vasic got two T-shirts at the sale for $6 and $10 each that originally sold for about $30 each. "They were good deals," she said.
She didn't find a whole lot else she was interested in, but she said she'll drop by the sale again before it ends next month because she knows the company brings in new merchandise throughout the sale.
Asset Management & Sales began selling surplus Disney merchandise in 1996 in California. The largest base of customers are mothers and grandmothers who buy stuff for their children or grandchildren as well as the fans of anything Disney.
Stump said once the Salt Lake City sale wraps up, the company will return, but probably not until next summer or winter.
The company once had a permanent year-round store in Midvale, but closed in May of last year due to declining sales. (Company officials say the bad economy has affected them as it has other retailers.) The company still has year-round stores in Las Vegas and in Fullerton and Pomona, Calif.
The Fullerton store is 10-15 minute drive from Disneyland. People from around the country who come to Disneyland for a visit come to that store, which boasts the largest variety of Disney merchandise among all of the company's stores.
What » Disney Warehouse Sale
Where » 389 West 1830 South, Salt Lake City
When » Monday-Saturday, 10 a.m.-8 p.m. Sunday 11 a.m.-6 p.m. Sale runs through Aug. 16
Info » Variety of merchandise discounted as much as 85 percent off.
