"That night I got home and went to the Web site and started reading," Lunceford said. "I was just sobbing before I got to the end. I stayed up until 4 a.m."
Tori is Tori Schmanski, 15, of Orem, who suffered a traumatic brain injury in a car accident on Father's Day. Her parents, Tim and Maria, did not leave her side during her three-month stay at Primary Children's Medical Center.
Lunceford, who has four teenage daughters, was instantly moved by the Schmanskis' story and wanted to do something to help.
As it happens, Lunceford is more than just a sympathetic mother. She is also chief executive officer of For Every Body, a bath and body product company she started 10 years ago. The company expanded to include 150 national sales representatives and three retail locations in Lindon, Orem, and at 416 E. 12300 South in Draper.
Lunceford decided to use her product to make a difference in Tori's life. She contacted Tori's father and told him she wanted to start making a special candle just for his daughter. The 26-ounce candles are called Tori's candles and come in six different scents, including mango and apple pie. They retail for $14 and all proceeds go to the Schmanski family. Each candle has a picture of Tori on the front, and the top of each jar is adorned with sparkles and a dancing figurine. Tori, before her accident, was an avid dancer. According to Shannon Young, public relations director of For Every Body, more than $100 worth of candles were sold in the first week.
"It has made me more impressed with the company," Young said of the campaign. "It made me realize there's more depth to the company than just making a profit."
Profit, at least from this project, seems to be the last thing on Lunceford's mind. She has no monetary goals for the candles.
"I just want to help them," she said of the Schmanskis. She said she and Tori's family have become fast friends. "I just want to see her care go on. She's just touched my heart and I've never even met her."
Last week, Tori was moved to Utah Valley Regional Medical Center, where she will continue to undergo intensive physical, occupational and speech therapy, her father said.
"We're really, really starting primitive," Schmanski said. "There's a lot she has to relearn."
Schmanski said his family has been supported through the ordeal by friends, family, and complete strangers like Lunceford, who have stepped up to help where they can.
"It's phenomenal," he said. "I am so amazed at how many people like Becky have come out to help Tori. It's definitely had a big impact on us."
And they are not alone. In honor of Breast Cancer Awareness month in October, For Every Body donated 1,500 pink candles to six area hospitals.
"Each woman who goes in to get a mammogram will get a free candle," Young said.
As for Tori's candles, Lunceford said they will be on sale until Tori dances again.
"I want to see Tori dancing," she said.