facebook-pixel

Letter of the Week: What Advertisers Want a Woman to Want

FILE - In this April 6, 2016, file photo, fans stand behind a large sign for equal pay for the women's soccer team during an international friendly soccer match between the United States and Colombia at Pratt & Whitney Stadium at Rentschler Field in East Hartford, Conn. The World Economic Forum's annual Global Gender Gap Report released on Oct. 25, 2016, found that the global gender pay gap will not be closed for another 170 years if current trends continue. (AP Photo/Jessica Hill, File)

I see there is yet another “What A Woman Wants” expo taking place locally. As I read the ad it seems women want a lot of information about shopping, fashion, beauty among other topics. I found this curious, as I know a few women and I have never heard them express any of those wants.

I decided to ask some women I know what they wanted and none of the aforementioned topics came up. Some of the things they did express a want for were: Equal pay for equal work, quality, affordable health care, more representation in our elected officials, decent maternity leave, quality public education, cleaner air and having their partners remembering their anniversaries.

Maybe the expo should be renamed to: “What Advertisers Want a Woman to Want,” so as to avoid any confusion.

Gus Wheeler

Salt Lake City