Salt Lake Tribune
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Liquor laws: Reciprocal memberships would boost tourism
This is an archived article that was published on sltrib.com in 2008, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

We speak the same language, drive on the same side of the road and fly the same flag as the rest of the country. But when a visitor tries to get a drink in Utah, some think they've landed on Mars.

It might not seem like a big issue to locals, who've learned how to navigate the labyrinth of liquor laws and wet their whistles. But for tourists, our prohibitive liquor laws can be a turnoff. And for those who depend on a steady flow of visitors to feed their families - restaurant, hotel and club owners and their employees - it's a major cause for concern.

You, too, should be concerned.

Our quirky liquor laws make us a laughingstock. The taxes paid by tourists, and the economic spinoff that their spending creates, help keep your taxes low. And tourism, the state's No. 1 industry, increasingly drives our economy.

Officials with the Utah Hospitality Association, a fledgling tourism-promotion organization, are trying to chip away at those laws, beginning with the statute that requires patrons to purchase a membership at each and every private club they enter.

They propose, as a trial, issuing multiclub cards to employees of their member establishments. Eventually, they hope to convince the Utah Department of Alcoholic Beverage Control board to permit reciprocal memberships for all - tourists and locals alike - valid at every private club in Utah. It's a great idea, long overdue.

But the DABC board, at its December meeting, would barely give the UHA the time of day. UHA attorney and spokesperson Lisa McGarry was granted a mere five minutes to speak, and her request did not even spark a discussion.

There's already a precedent in place. Membership cards for fraternal groups, the American Legion for example, are honored at all of the organization's locations. Country club bars benefit from a similar reciprocity agreement. And, during the Winter Olympics in 2002, when a single membership sufficed at eight clubs in downtown Salt Lake City, nobody mistook State Street for Bourbon Street.

The board needs to come to its senses and give the proposal - which would go a long way toward making Utah seem less like Mars - a fair hearing, and a thumbs up. Then, instead of returning home and telling friends about the screwiest liquor laws on the planet, tourists would regale them with tales of the "greatest snow on Earth."

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