With all this ongoing talk about UTA, I believe the important customer needs are being ignored.
Some backstory I have goes with comparing other rail and bus systems, i.e. Phoenix, Ariz., and Metro San Diego, Calif. (UTA may have an "award" printed on its vehicles but when true benchmarking is done, UTA fails.)
1) UTA has no time clocks on transit vehicles nor waiting stations (TRAX), whereas San Diego and Phoenix do. (Is UTA afraid of showing lateness? Customers need to see the time constantly to adjust schedules whether they are on time or not.)
2) Senior citizen rates are lower in Phoenix, $2 all-day passes for bus and rail line included and $5 day pases for San Diego buses and trolleys. UTA charges more, much more in many cases.