In this Monday, Feb. 29, 2016, photo, Brett Broviak, a manager of respiratory and sleep services at IU Health North Hospital, shows off his Fitbit fitness tracker for the camera on the hospital's campus in Carmel, Ind. Companies and insurers looking to reduce health-care costs are turning to incentives and may soon start rewarding you for wearing a fitness device that tracks your steps, heart rate and more. (AP Photo/AJ Mast)