Salt Lake Tribune
Weekly Ad Specials
Political ad litmus test
This is an archived article that was published on sltrib.com in 2007, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

From a statewide school vouchers referendum to a mayoral race in Salt Lake City, the walkup to the Nov. 6 general election already is showing signs of being a political-advertising juggernaut. By way of a truth-in-advertising litmus test, The Tribune offers this occasional examination at political advertising campaigns.

Pro-voucher: 30-second television spot and 60-second radio spot.

Paid for by: Parents for Choice in Education

Sample content, TV spot: "A lot of money is suddenly being spent telling Utah to vote against Referendum 1. A liberal Washington, D.C. union (aligned with Ted Kennedy and MoveOn.org), has pledged $3 million to overturn Utah's parental choice education law . . . "

Sample content, radio spot: "And now this powerful union, supported by Hillary Clinton, Ted Kennedy, Nancy Pelosi, MoveOn.org and the ACLU has pledged $3 million . . . Utah leaders like Gov. Huntsman know what's best for Utah parents and children, not this national NEA that's against Referendum 1."

CLAIM: A national teacher's union is putting $3 million into stopping Utah's voucher program.

FACT: True, at least partly. The NEA and other teachers' unions have poured $1.5 million into the campaign. That figure likely will grow as the referendum vote approaches.

CLAIM: Liberals, including Sens. Hillary Clinton and Edward Kennedy, the ACLU and MoveOn.org are involved in the anti-voucher campaign.

FACT: True and false. Most of the people and organizations named have voted against or come out against vouchers at the national level and the ACLU locally opposes the Utah referendum. But there is nothing in the record to suggest Kennedy, Clinton or MoveOn.org are involved in any way in the Utah election or debate.

Litmus test:

Anti-voucher: 30-second radio spot

Paid for by: Utahns for Public Schools

Sample content:

Woman: ". . . Public schools have always been something Utahns are proud of."

Man: "Very."

Woman: ". . . Why would we do anything to undermine our public schools? I guess that's what really gets me about Referendum 1."

Man: "And it ought to bother you, dear. . . . Referendum 1's private school vouchers would divert money from our public schools. Even while Utah's per-student funding is the lowest in the nation . . ."

CLAIM: Utah schools are overcrowded and underfunded.

Fact: True. Utah schools do have large class sizes and are at the bottom for expenditures in per student funding and teacher pay.

CLAIM: Vouchers would divert money from public schools.

Fact: Unclear. Voucher funding will come from the general fund, not from education coffers. But anti-voucher leaders say that is simply a budgeting fiction. Voucher supporters argue that public schools will be protected though mitigation money, not to mention class-reduction savings. Anti-voucher movement argues mitigation money is only certain for five years.

PRO-VOUCHER -- 30-second TV spot, 60-second radio spot

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