Salt Lake City International Airport has gotten the last word in a legal battle with the Department of Homeland Security and the Transportation Security Administration.
The airport gets sole use of the motto "Simpli-Fly," which identifies its customer assistance and information services. And DHS and TSA must drop SimpliFLY from their vocabulary under a agreement that settles a trademark infringement suit.
The war of words began last year when Salt Lake City filed suit in U.S. District Court claiming that the federal agencies were overstepping their bounds by using the term SimpliFLY to promote simplified luggage packing procedures.
The city, which registered the Simpli-Fly mark in 2005 with the U.S. Patent and Trademark Office, alleged that prospective users of the airport's services were likely to be confused by the similarity between the two mottos.
The suit was dropped last week after DHS and TSA -- which did not concede that SimpliFLY was causing any confusion -- agreed to cease using the motto. In addition, the federal agencies removed a SimpliFLY video from its Web sites and other locations on the Internet, including YouTube.
