South Jordan Mayor Kent Money wants voters to continue the "momentum" of his eight years in office by granting him a third term. But challenger Aaron Osmond says he could give the city a greater boost as mayor.
On Tuesday, voters will decide whether to stick with Money or hire Osmond.
Osmond, son of the eldest brother in Utah's famous singing family, says Money could have done more to prevent a 20 percent tax hike that the Jordan School District approved this year to plug a budget gap after the east side Canyons District defected.
"The property-tax issue comes up every time I talk with residents. They are very concerned we're going to face the exact same problem next year," Osmond says. "The mayor of South Jordan has the potential to be a huge influencer not only on the legislators that represent our area, but also with the board of education."
He pledges to lead on the issue and be a stronger "voice" for the city's 51,000 residents. He would like to see the Jordan District cut more administrative expenses and the Legislature pass a bill to spread education expenses more equally throughout the state.
Money says he would take a similar approach in a third term, and he disputes the notion that he hasn't been a champion for education.
"My major concern in all of this, obviously, is to make sure that we don't compromise in any way, shape or form the best education that our children can get."
Money says Osmond
Osmond "can't take over without us losing momentum."
Money also plans to push for a new equalization bill at the Legislature in 2010. He would like to see a statewide plan with "greater balance," but says that differences in costs between rural and urban areas should be taken into account.
In addition to education, Money wants to work on making the city's irrigation water available to all residents who have been promised access, completing the Jordan River Parkway Trail through South Jordan and working with the state to finish road construction on 10400 South and 11400 South.
Osmond promises to develop a plan, within six months of taking office, that would show residents their options for upgrading the irrigation system.
He wants to take a look at code and traffic enforcement. There's a "true perception," he says of "over-enforcement." (Money contends the city issues many warning citations, and he says he has asked officers to develop a "more friendly" approach.)
Osmond, who owns a 35-employee investor-education business in South Jordan, also wants to bump up communication with residents. He hopes to launch monthly neighborhood meetings in which residents could speak with him face to face. He also wants to expand the city's use of networking technologies, including Facebook and Twitter.
"It's time," Osmond says, "for someone who will proactively communicate rather than reactively communicate."
Money notes the city is launching a new e-mail newsletter that residents can sign up for on the city's Web site. He contends neighborhood meetings generally draw poor attendance. He points to "Meet the Candidate" nights that he and Osmond have attended. Hundreds of invitations were sent out, but the events drew maybe 10 or 12 residents.
Both candidates would like to see better turnout at the polls Tuesday.
Where they stand
On education »
Money » Plans to work with the Jordan School Board to develop "an appropriate budget that's not going to tax people out of their homes." Supports state legislation that would create "greater balance" in school funds statewide.
Osmond » Wants to work with the Jordan School Board to address the budget shortfall that led to a 20 percent tax hike this year. Also wants to work with the Legislature on distributing school-related taxes more evenly throughout the state.
On outreach to residents »
Osmond » "Residents feel completely disconnected from the city ... I will be their voice." Pledges monthly neighborhood meetings and use of an e-mail list, Facebook and Twitter to communicate with residents.
Money » "I'm in favor of whatever gets the message back and forth." Says very few people attend face-to-face meetings. Plans to launch new e-mail service and notes, "I've always answered my telephone."
On code and traffic enforcement »
Money » "We give a lot of warning tickets -- let me tell you -- in South Jordan. Our primary focus should be to try to work with people." Encourages enforcement officers to take a "more friendly" approach.
Osmond » "There's a true perception of over-enforcement" for code and traffic violations. Having a boat parked in a driveway or other nonsafety-related violations could warrant more leniency, he says.
About the candidates
Kent Money
Age » 62.
Family » Money and his wife, Vicki, have four children and four grandchildren.
Profession » President of Zions Securities Corp., which manages many of the LDS Church's nonecclesiastical properties.
Fun fact » Reared on a Spanish Fork farm, Money loves to grow tomatoes, corn and potatoes in his backyard.
Aaron Osmond
Age » 40.
Family » Osmond and his wife, Nancy, have five children.
Profession » Owner of The Coaching Co., an investor-education business.
Fun fact » Son of the eldest Osmond brother, Virl, Aaron appeared in nationally televised "Osmond Family Christmas" specials when he was 8 to 12 years old.
Council District 3 » Councilman Brian Butters faces Joseph Ross.
Council District 5 » John Heath challenges Councilman Larry Short.



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