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Todd Noall literally was hit with a great idea.

Last summer, he was stopped at a light on State Street and got rear-ended by a woman who had been distracted by texting on her phone.

Noall's body came out OK. But his eyes were instantly opened.

"People think they can text and drive without any repercussions, so I thought there's got to be something we can do to educate people," Noall said.

Noall owns Salt Lake City digital marketing agency Fusion 360, and decided to create a nonprofit that would use his video production team to raise awareness of the dangers of distracted driving.

First step: Launch a campaign with a five-minute video featuring "Star Wars" characters busting moves in an epic dance battle — a texting-while-driving Stormtrooper and his crew, Chewbacca, Yoda, Boba Fett and an array of bikini-clad Princess Leias.

"I thought it was a fun way to draw attention without preaching the message, because millennials will tune out if that's happening," said Noall. "We talked to Disney about using their characters, and they said as long as we were a nonprofit, it was cool."

That video was uploaded to the nonprofit's YouTube page — End Text Wrecks — on Nov. 23. It's since attracted over 423,000 views. You also can watch it on the group's main site at endtextwrecks.org, where you can upload your own dance-off video.

Noall said that over 200 people have submitted their own versions to the endtextwrecks.org site, largely inspired by the offer of two free tickets to see the new "Rogue One: A Star Wars Story," which opens Dec. 16.

Several of the videos available on the site feature Utah law enforcement leaders, such as Utah Attorney General Sean Reyes and Salt Lake County Sheriff Jim Winder. They've challenged Utah House Speaker Greg Hughes, Salt Lake County District Attorney Sim Gill and others to do the Wookie.

While it's an important public service announcement, you kind of hope people start hearing it faster. This year from May 1 through Oct. 31, the Utah Highway Patrol pulled over 821 drivers for using their phones while driving. That's up from 780 during the same period in 2015, and 692 in 2014.