But the sign says nothing about Karamba. Painted black on both sides, the sign's lettering and neon tubing were stripped off years ago because they threatened to fall onto anyone walking below. Yet its long history helped it earn a spot on the Sugar House Community Council's list of signs worth preserving.
Because of the sign's severe alterations over the decades, it's a low priority. Other deteriorating signs rank higher and are in more immediate need of rescue — classic neon signs like Nu-Crisp Popcorn, the Salt Lake Costume Company and Stark Steering.
The sign preservation effort aims to maintain some of the flavor of the Sugar House neighborhood, which in recent years has often seemed to be in a perpetual state of redevelopment. The council's biggest success so far has been helping to refurbish the spinning Granite Furniture sign, famed for its spiky "Sputnik" on top, common with midcentury modern architecture.
Council Chairwoman Amy Barry has fond memories of another iconic sign, the red "Redman" that once loomed atop the Redman Van and Storage building. It was supposed to have been preserved during the building's remodel. Except it wasn't.
"The original proposal had the owners saving the sign, but another owner decided they didn't want to keep it," Barry says. "No one knows what happened to it, so it's assumed lost, which is sad. You knew it was special and that it had been there forever. For a lot of people, seeing the Redman sign meant you were home."
Barry became a one-person preservation squad when a Maytag repair shop near the Sugar House monument was shuttered. She snagged the Maytag sign and keeps it in her garage.
That sense of preserving vanishing pieces of history also is strong in Laurie Bray, a professional photographer and Sugar House Community Council member. When she moved her studio to the neighborhood and saw the redevelopment projects, she decided to take out her camera. She now sells her stylized prints of some of her neighborhood's more iconic signs.
"When I saw the corner of the Granite Furniture block being torn down, I thought, what could be the next to go?" Bray says. "The signs themselves are works of art. Lots of people would talk to me about Snelgrove and Nu-Crisp Popcorn, and the Granite Furniture sign with the Sputnik on top was a legend. I realized I had a valuable commodity and people who really liked these signs started buying from me."
Bray captured the curvy Snelgrove sign before it was taken down last summer, after new owner Nestle switched the facility to a Dreyer's ice cream distribution center. While Nestle restored and repainted the famous Snelgrove double cone, they had no use for the actual Snelgrove name, so they kept it in storage. In January, it was relocated to the old Deseret Industries building on Highland Drive, where it sits until a new home is found.
"It will have to be repaired," says Bray. "Ideally, it would be a dream to get a benefactor who would save and preserve these signs in a museum or someplace."
The knight on horseback perched atop the building that once housed the Salt Lake Costume Company is one of the council's more urgently needed preservation projects, due to its advanced stage of deterioration. A potential change of the building's ownership, plus the fact that the sign is outside the Sugar House Redevelopment Zone (which means it doesn't qualify for a matching grant from Salt Lake City for businesses that promise to fix up their historic signs) could mean that the only way to save the sign is through crowdfunding.
"Public funding would be wonderful," says longtime Sugar House resident Lynne Olson. "I've talked to several people who are thinking about going through Kickstarter to raise funds to save the costume shop sign."
Olson also has been heavily involved with sign preservation, and she says that the signs are essential to stopping Sugar House from being filled with "boring, cookie-cutter architecture that makes the neighborhood look like 'Anywhere, USA.' "
"The most important thing is to get the city to change their ordinance to allow the preservation of these older signs that have artistic or historic value," Olson says. "Right now, there are modern restrictions we have to deal with, such as 'All signs must conform to modern regulations and laws,' so if a sign is broken, it stays broken and can't be restored or fixed up."