The annual fundraiser for Primary Children's Hospital enforces a strict dress code for its volunteers, festival chairwoman Marie Partridge said Monday.
Volunteers are expected to stand out from the crowd so visitors know whom to turn to for questions, Partridge said. That means a dress shirt, tie and slacks for men, and a skirt or dress for women.
"Once someone sees someone wearing pants, then everyone thinks that would be accepted," she said. "We just don't go there. We still are very strict in the way we want Primary Children's Hospital represented."
Each year at the festival, hundreds of themed Christmas trees are auctioned off to buyers. Many are lovingly crafted and donated by the family and friends of current or former Primary Children's patients and can sell for up to $25,000. But the fundraiser also includes smaller items for sale, including wreaths and gingerbread houses.
Last year, the event raised roughly $1.8 million for the medical center.
When volunteers arrive dressed in clothing that doesn't comply with the dress code, Partridge said, organizers try to find work for them off of the festival floor and away from the public eye. But those positions are limited and often are fully staffed, she said, leaving little to do for someone who is dressed inappropriately.
"We do need lots of volunteers," she said. "We try never to turn anyone away. But we do adhere strictly to our dress code."
Kaiser said she was informed of the dress code, but she assumed the directive to wear a skirt or dress was because few of her high school-aged peers own pantsuits.
Organizers offered Kaiser the opportunity to change into an extra skirt at the festival office or to help with the event's coat check, she said. Instead, she elected to leave the event.
"I didn't feel comfortable," she said. "You can go and hide in the back where people won't see you, but you can't be out there talking to people because what you're wearing is wrong."
The Festival of Trees, like Primary Children's Hospital, has its roots in The Church of Jesus Christ of Latter-day Saints. According to the Festival of Trees website, a group of women was challenged by the hospital's Men's Endowment Board to find a way to raise funds, which led to the creation of the Women's Endowment Committee and the annual festival nearly 50 years ago.
The hospital now is owned by Intermountain Healthcare.
The festival is independently organized by a volunteer board of 89 women who each lead a committee of 10 individuals, most of whom are female, said Sharon Goodrich, foundation director for Primary Children's.
"These women literally work all year long," Goodrich said. "It's always Christmas. They never stop working for these kids."