Blog: Utah tourism officials to promote "The Road to Mighty"

This is an archived article that was published on sltrib.com in 2016, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

After emphasizing visits to Utah's national parks in the "Mighty Five" advertising campaign, Beehive State tourist officials are expanding the idea this year.

Gov. Gary Herbert, the Utah Office of Tourism and other tourism leaders will unveil a new advertising program Thursday called "The Road to Mighty."

The new $4.6 million regional television and national digital advertising campaign will promote Utah as a place for the iconic American road trip and adventure.

The expanded campaign will introduce other Utah attractions including scenic byways, state parks and other recreational opportunities.

Television commercials will air in Los Angeles, Denver and Las Vegas.