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Kirby: How to handle the media? Try a headlock
This is an archived article that was published on sltrib.com in 2004, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

When beleaguered Salt Lake County Mayor Nancy Workman stormed out of a radio interview with KUER'S Doug Fabrizio last week, I understood her pain.

Fabrizio has also grilled me on his radio program, where he posed politically motivated questions like, "How are you today, Mr. Kirby?" and "Do you enjoy being a columnist for the Salt Lake Tribune?"

Anyone could see that such questions were part of a smear campaign specifically intended to make me appear incompetent as I struggled for answers that didn't involve the usual Smurfs and wizards.

Unlike Workman, I didn't leave in a huff. Rather I kept my cool and hoped for a commercial break during which I planned to beat Fabrizio with a chair and ask, "How do you like 'hard-hitting' interviews now, Mr. Radio Guy?"

That was the old me. These days I realize the importance of keeping my cool under fire. If I were running for public office - and thank the Lord that I'm not - I would hope that I were smart enough to handle the media appropriately.

For example, suppose I were invited (again) to appear on KUTV's ''Take Two'' with Rod Decker. Also suppose that Rod were to holler a question that had nothing to do with something ostensibly called "the issues."

Decker: "Mr. Kirby, you claim to be an environmentalist but how do you explain being charged by the Division of Wildlife Resources with dynamiting fish?"

There are a lot of ways to handle such a mean-spirited allegation. I could sweat and mumble some lame excuse. I could become offended and insult the circumstances of Rod's birth. I could even accuse him of being a political stooge.

The best method, however, would be to point wildly off-camera and shout, "Hey, what's that over there!" and then run away when everyone looked. Later I would justifiably accuse Rod of being distracted by a nonissue.

This same tactic would not work on KALL Radio's Tom Barberi. Tom would certainly fall for it, but his listeners wouldn't see him doing it. So, I would endear myself to them by recounting a nefarious anecdote involving one of Tom's female family members.

When Tom flew into an unprofessional rage and invited me out into the parking lot, I could then point out his inability to focus on what really mattered.

I probably know how to handle the media because I am a member of it. For this reason I cannot be put off by similar tactics. Recently, I conducted a grueling interview with acting Salt Lake County Mayor Alan Dayton.

Mayor Dayton and I met while we were judging a chili contest at the Salt Palace to help raise money for the homeless. For your benefit, here is the interview in its entirety.

Me: "Hey, Alan. How are things at the county?"

Him: "OK."

Me: "Gonna eat some chili?"

Him: "I guess. How's the wife?"

Me: "Mean as a snake."

Seriously, folks, do you really want elected officials satisfied with a form of government that is just average, officials who shamelessly accept free meals from special interest groups, officials interested in other men's wives?

Lucky for you I was there to bring all this to light.

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Salt Lake Tribune columnist Robert Kirby welcomes mail at 143 S. Main St., Salt Lake City, UT 84111, or e-mail at rkirby@sltrib.com.

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