True Star Men by Tommy Hilfiger, however, is built around a man - and his mood.

Enrique Iglesias is the male muse for the cologne, and he is someone who is easygoing and relaxed, says Hilfiger, and so the scent had to be, too.

''It had to be something that you don't have to worry about having too much or not enough on. . . . It had to be cozy and comfortable. That got us thinking about a nap and the smell of corduroy pillows and a cool breeze,'' adds Ray Matts, vice president of corporate fragrance development worldwide for Estée Lauder Cos.' Aramis and designer brands.

The actual scent is a soft spiced wood with touches of pink grapefruit, black licorice, saffron and sandalwood.

True Star Men is the companion to year-old True Star, which uses Beyoncé as both its inspiration and spokesmodel.

Hilfiger says he chose musicians instead of movie stars or other celebrities for the fragrance because his brand has a long association with music. ''For True Star Men, I wanted a global superstar. . . . A lot of women will buy this for their men. They'll say, 'If Enrique wears it, I want my man to be similar.' "

For Iglesias' part, he knew he wanted the fragrance to be something he'd wear himself. ''It's a cool thing because it's sweet with a little bit of kick.''

He doesn't consider himself a fashion plate, though.

''I know what I feel comfortable in. I don't want to feel like I'm in a costume. I wear something because I like it. I like stuff I could go to the movies in,'' says Iglesias.

This fall - and looking ahead to the holiday season - there are both men's and women's fragrances for all styles and tastes:

* Oscar Violet. Oscar de la Renta's newest limited edition for women is lively, thanks to crisp Williams pear, mandarin orange and cinnamon, and sexy, with spicy musk and sandalwood. The heart of the fragrance, though, is the sweet floral violet. It's a well-known fact that de la Renta himself is an avid gardener.

* Lovely Sarah Jessica Parker. The actress known for her sense of style was involved in all aspects of the perfume's development, from the juice to the bottle. She says she wants it to appeal to ''all women, from 17-107.'' The top of the scent includes mandarin, rosewood and apple martini; the middle is patchouli, paper whites and orchid; and the bottom notes are cedar, amber, musk and woods.

* Stella Rose Absolute. This eau de parfum from Stella McCartney is a more intense version of her signature scent. This one is all about the rose base (Bulgarian rose, Dades rose and Centifolia rose), though there are now citrus and peony notes as well.

* Flowerbomb Extreme. Another concentrated essence, this one from Viktor & Rolf and featuring jasmine, vanilla, osmanthus and patchouli.

* My Queen. Alexander McQueen is an unpredictable designer and his new perfume reflects that. The notes range from Parma violet and almond to heliotrope and Florentine iris. He describes it as a ''kaleidoscope'' of scents.

* Live Jennifer Lopez. It's called ''choreography for the senses,'' with opening notes of Sicilian lemon, orange and pineapple. The heart is red currant with peony and violet, and the base is caramel with tonka beans and sandalwood.

* Euphoria by Calvin Klein. This is an oriental floral fragrance that aims to contrast exotic fruits, including pomegranate and persimmon, and florals, such as lotus blossom and black orchid, but with a creamy signature.

* Very Irresistible Givenchy Sensual. Liv Tyler is the ''face'' of the brand, which has gone so far to create - and name - a rose accord for her. The Liv Tyler rose is fruity and crisp. It's blended with star anise, vanilla and patchouli. Givenchy also introduces a companion cologne, Very Irresistible Givenchy for Men, which is green, sensual and woody using notes such as sesame seed, mocha, mint, hazelnut and cedar.

* Polo Black. Ralph Lauren's men's scent builds upon the designer's fall fashion collection that was inspired by antique racing cars. The aromatic wood fusion fragrance blends iced mango, silver armoise, an herb grown in France, and patchouli noir.

* Burberry Brit Gold. This limited-edition fragrance is a more amber-infused oriental with magnolia, black currant, vanilla and intense musks.

* Paul Smith Floral. This is a tribute to the 1970s' flower power, with citrus and ginger top notes; a heart of white magnolia, orchid and osmanthus blossom; and a base of amber, woods, musk and tonka beans.

* L'Occitane Eau de Recolte Bleue. The lavender harvest remains a tradition in Haute Provence, France, and this fragrance aims to capture it in a bottle. There are notes of green leaves, lavender, freesia, marigold, frosted peach, and woody and musky aromas.

* Bijan Wicked. Both a women's and men's version of this fragrance is being offered. Wicked Woman is a floral scent that has a fruity top, floral mid-notes and a dry down of sandal flower, jasmine and blue lotus. Wicked Man includes notes of ozone, citrus, greens, carnation, Lily of the Valley, Kashmir sandalwood, velvet musk and blue amber.

* Alien Thierry Mugler. This women's perfume fuses amber, woody and floral notes. Part of the floral scent is created by a note of jasmine sambac, a flower that grows in the Indian sun that has both a hint of green and orange blossom.

* Jean Paul Gaultier's Classique Parfum Haute Couture Corset. This is a new treatment for Classique, bottling it in a hand-tailored corset-shaped bottle with a ''bodice'' of pink satin.

* Jo Malone Pomegranate Noir Cologne. This is a unisex fragrance that aims to capture the deep red fruit. Pomegranate notes are combined with raspberry, plum, rhubarb, watermelon, jasmine, pink peppercorn and musk, among other scents, to create something that's both spicy and sweet. Malone says the inspiration was actually the color of a friend's red dress.

* Arp ge Pour Homme. Lanvin launches its male counterpart 80 years after the classic women's Arp ge. Perfumer Olivier Pescheux from Givaudan studied the women's perfume to come up with the complementary formula of pink peppercorns, bitter orange, iris, nutmeg, vanilla and rare woods, among other notes.

* Wonderful. This perfume from Estée Lauder's American Beauty collection is a romantic floral with a base of Mackayi orchid, a rich, feminine floral. Other accords are wild poppies, white gardenia, orange, wild honeysuckle, jasmine and California redwood.

* Spirit Antonio Banderas for Women. The "date" for actor Banderas' men's cologne. It has a top of citrus, plum, red fruit and orange blossom flower accords, undertones of white flowers and a finishing scent of woody orientals.

* Precious Jewel by Ashanti. The singer says she wanted to add a personal touch, so she worked with perfumers on the fruity floral scent. The fragrance opens with bergamot, crushed marigold buds, apple, peach, plum and raspberry, with middle notes of jasmine and ylang-ylang, among other flowers, and a sensual base of sandalwood and oak moss.

* Kenneth Cole Signature. This is for ''the man who's made it,'' according to a statement. It has a golden amber color and notes of grapefruit, pimento berries, marine essence, espresso bean, guaiac wood and patchouli.