Strong Auto Group opens new Volkwagen dealership in Salt Lake City

Francisco Kjolseth | The Salt Lake Tribune
Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicates a gleaming new Volkswagen dealership on May 18, 2017. Owners Brad and Blake Strong were joined by invited guests and staff as they celebrated the Strong family's commitment to invest in Salt Lake City and Salt Lake County.

Francisco Kjolseth | The Salt Lake Tribune
A 1966 Volkswagen Beetle with original paint joins the flashy new offerings at the new Volkswagen dealership building in Salt Lake City. Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicated a gleaming new Volkswagen dealership on Thursday, May 18, 2017. Owners Brad and Blake Strong were joined by invited guests and staff as they celebrated the Strong family's commitment to invest in Salt Lake City and Salt Lake County.

Francisco Kjolseth | The Salt Lake Tribune
Brother's Blake and Brad Strong, from left, cut the ribbon to celebrate a new Volkswagen dealership building on Thursday, May 18, 2017.

Francisco Kjolseth | The Salt Lake Tribune
A 1966 Volkswagen Beetle with original paint joins the flashy new offerings at the new Volkswagen dealership building in Salt Lake City. Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicated a gleaming new Volkswagen dealership on Thursday, May 18, 2017. Owners Brad and Blake Strong were joined by invited guests and staff as they celebrated the Strong family's commitment to invest in Salt Lake City and Salt Lake County.

Francisco Kjolseth | The Salt Lake Tribune
Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicated a gleaming new Volkswagen dealership on May 18, 2017.

Francisco Kjolseth | The Salt Lake Tribune
Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicates a gleaming new Volkswagen dealership on Thursday, May 18, 2017. Owners Brad and Blake Strong were joined by invited guests and staff as they celebrated the Strong family's commitment to invest in Salt Lake City and Salt Lake County.

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Francisco Kjolseth | The Salt Lake Tribune Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicates a gleaming new Volkswagen dealership on May 18, 2017. Owners Brad and Blake Strong were joined by invited guests and staff as they celebrated the Strong family's commitment to invest in Salt Lake City and Salt Lake County. Francisco Kjolseth | The Salt Lake Tribune Detailers Cody Combs, left, and Adnan Uzeirbegovic uncover one of the first Atlas, V6 4motion vehicles in the brand new Volkswagen showroom on Main street in Salt Lake City on May 18, 2017. Francisco Kjolseth | The Salt Lake Tribune A 1966 Volkswagen Beetle with original paint joins the flashy new offerings at the new Volkswagen dealership building in Salt Lake City. Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicated a gleaming new Volkswagen dealership on Thursday, May 18, 2017. Owners Brad and Blake Strong were joined by invited guests and staff as they celebrated the Strong family's commitment to invest in Salt Lake City and Salt Lake County. Francisco Kjolseth | The Salt Lake Tribune Brother's Blake and Brad Strong, from left, cut the ribbon to celebrate a new Volkswagen dealership building on Thursday, May 18, 2017. Francisco Kjolseth | The Salt Lake Tribune A 1966 Volkswagen Beetle with original paint joins the flashy new offerings at the new Volkswagen dealership building in Salt Lake City. Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicated a gleaming new Volkswagen dealership on Thursday, May 18, 2017. Owners Brad and Blake Strong were joined by invited guests and staff as they celebrated the Strong family's commitment to invest in Salt Lake City and Salt Lake County. Francisco Kjolseth | The Salt Lake Tribune Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicated a gleaming new Volkswagen dealership on May 18, 2017. Francisco Kjolseth | The Salt Lake Tribune Marking more than six decades of retail auto leadership in downtown Salt Lake City, the Strong Auto Group dedicates a gleaming new Volkswagen dealership on Thursday, May 18, 2017. Owners Brad and Blake Strong were joined by invited guests and staff as they celebrated the Strong family's commitment to invest in Salt Lake City and Salt Lake County.

The Salt Lake Tribune

· May 18, 2017 4:09 pm

This is an archived article that was published on sltrib.com in 2017, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Sixty-two years after Leroy Hobson "Roy" Strong acquired the first Volkwagen franchise in Utah, his descendants at Strong Auto Group dedicated their new VW dealership Thursday at 1070 S. Main Street in Salt Lake City.

Open houses for the public will be held Friday and Saturday from 11 a.m. to 3 p.m., featuring glimpses of two new vehicles, the VW Atlas and the Golf Alltrack.

Now in its fourth generation of family leadership and led by Brad and Blake Strong, the Strong Auto Group portfolio of German brands has included Porsche since 1957 and Audi since 1969. Its holdings also include Payless Auto Sales Salt Lake City and Porsche Design City Creek Center.

"This beautiful new facility is another legacy of the wonderful collaboration between the Strong family and Volkswagen of America," Brad Strong said. "It stands as an example of what can be accomplished when a true automotive partnership exists."