And then this part.
"We have to know if the market will support this kind of expansion."
Is that a threat? Is that a warning? Is that a call to action? Is that an incentive for fans to commit their loyalty, their partisanship, their funding? Is that fear? Is that political? Is that an exercise in CYA?
It seems strange, though, that the school wouldn't simply and quietly have done the study, if it thought it had to, then announced the improvements or canceled them, letting Rice-Eccles remain as is.
The same release that announced the study informed everyone that every Utah home game since 2010 not just has been sold out, but that 35 of those 38 sellouts have spilled over into the SRO areas. And not just that, but Utah has had a 98 percent renewal of season tickets over the past seven years.
All right, already.
Just find the money and upgrade that last section of the stadium and be done with it. Quit fiddle-faddling around. Forty-five thousand seats is not enough. Upgrade and expand the seating, improve hospitality opportunities, add suites and loges, create space for medical services, for equipment storage, for media rooms, add concession stands and lounging areas for fans, connect the east and west concourses. And for the love of all that is holy, replace those cramped and antiquated locker rooms … 1975 called. It wants them back.
Make Rice-Eccles whole, what it should be.
Reason No. 1 — the football program deserves it.
Reason No. 2 — the fans of the football program deserve it.
Those south stands, with their attendant facilities, are ramshackle. They're low-budget. They represent what Utah football used to be when Wyoming and Colorado State and New Mexico were beating it.
That was then. This is now.
And now Utah football is big time. It's Pac-12. It's solid Pac-12, not fringe Pac-12. It's worthy and it belongs. It is worthy of a palace, it belongs in a football cathedral. RES, on the whole, is a nice place — albeit too small — to watch Utah play USC and UCLA and Oregon and Washington and Arizona State. Its setting is spectacular, one of college football's best. It would be top notch … except for its size and that barnacle attached at the south end. That mess should be shaved off and refinished, made resplendent.