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London • Perhaps it was the guarantees on power supply?
Apple says it will be setting up its London headquarters in the boiler room of the Battersea Power Station, a London landmark that has long defined the skyline on the south bank of the River Thames.
The building with four towering chimneys is being has been part of a multibillion pound restoration effort for the area. Apple and its 1,400 employees will become the largest office tenant on the development site that will include homes, businesses and leisure facilities.
The station has been closed for decades, and Apple's decision is seen as a boost to the development projects in an area where demand has been slowing because of a luxury property glut.
Apple's European headquarters are set to remain in Ireland.