And on Friday, they're in love.
That is, after all, when Robert Smith & Co. will be playing a sold-out show at the Maverik Center in West Valley City.
Actually, for many Cure fans, "like," in this case, is a polite euphemism for "are unapologetically obsessed with," used in casual conversations with the uninitiated to cut down on the number of dumbfounded stares received in response.
There's simply no point trying to discuss the impact of the addition of longtime Bowie guitarist and collaborator Reeves Gabrels to the lineup with someone when the extent of that person's knowledge of the band is that "Boys Don't Cry" is "a pretty good song."
How can someone like that properly appreciate that, on this tour — a 33-show, 26-city trek that is the band's first major North American run since 2008 — The Cure are frequently playing songs like "Exploding Boy," which had been excluded from setlists for three decades? Or the rarely performed "Cold" from the "Pornography" album? Or lesser-known gems such as "Burn," which was recorded for "The Crow" soundtrack? Or that, within the past week or so, they performed encore staple "A Forest" for the 1,000th time?
If you "like" The Cure, you get it.
Friday night at the Maverik Center, black will again be the color du jour for attendees' ensembles. To those who don't know any better, the scene might resemble something funereal; in actuality, it is merely a simple means to a universal declaration:
"We like The Cure."
And Smith, knowing who he is dealing with, will recognize the euphemism and can rest assured in the knowledge that, with these people, whatever words he says …
They will always love him.