Believe it or not, the ASCAP Music Café hasn't always been part of the Sundance Film Festival.
In fact, live music showcases weren't as prevalent as they are today, according to Loretta Muñoz, ASCAP assistant vice president and Sundance ASCAP Music Café producer.
"Our very humble beginnings was more like 'Let's try this as an experiment' pitch to Sundance," Muñoz said during an interview with The Park Record. "Way back then, it was not prominent at the festival, except for opening and closing parties and attached to the awards. So, it was our plea to have music at the film festival, because music is such a major part of filmmaking and [we] wanted to expand that and expose directors and filmmakers to music."