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There's a food truck inside Vivint Smart Home Arena — well, sort of.

The Cupbop stand is bright yellow and pays homage to where the Korean barbecue noodle bowls were first sold in Utah.

"Our stand looks like a cartoon food truck," said co-founder Jihyung Park. "Nobody did that kind of concept, so we started it. The arena really liked it and posted it on social media, where it got a lot of attention."

Cupbop is one of three new food venues at the newly renamed Salt Lake City arena, along with Swig sodas and Chick-fil-A, as the Utah Jazz have their season home opener Wednesday, Nov. 4, against Portland.

Those venues have taken the place of a few of the Fast Break stands, which serve more traditional sports arena fare such as nachos and popcorn.

"We wanted a balance of different offerings," said Mark Stedman, general manager of the arena's food service company, All-Star Catering. "Swig was a very hot trend right now, and Cupbop and Chick-fil-A, along with some of our stands such as Café Olé and Tom's Smokehouse BBQ, provide the variety for our fans that we need."

Season-ticket holder Kilee Iverson and her friend Megan Aspgren, both of Orem, were excited about getting to eat at Cupbop at the last preseason game in late October.

"I like it a lot, but the prices are more. I can get the same container for $7 at home, but it's $10 here," she said, but it didn't stop her from getting her favorite KKO-KKO-Bop chicken.

The two were equally excited about getting to grab a Swig soda later.

"I guarantee I'll be there," Aspgren said.

Costs were a sore point for many of the fans at a variety of the arena's vendors.

"It's nice to have here, but it's pricey," said fan Marcio Silveira of West Valley City about two meals from Chick-fil-A. "I paid $24 for two combos, and out there, that would feed my entire family."

Nick Reynolds, owner/operator of Chick-fil-A at City Creek Center, runs the arena venue. He has to charge a "premium price" because of the commission the arena charges. Chick-fil-A policy, however, only allows an owner to charge $5.75 a sandwich, he said, which is just a bit more than a $2 increase from its counterparts.

"You pay about $10 for a hot dog and a drink at the arena, and a sandwich and drink is less than $10 here, and we think it's higher quality," Reynolds said.

The arena doesn't offer its signature waffle French fries because there isn't ventilation to run a fryer, but it serves bagged waffle potato chips instead.

Magna residents Brian and Kymberlee Heath, who have held season tickets for six years, grabbed a turkey club panini and a bread bowl of soup, respectively, at the newly named Salt City Panini.

"Every year, we pay more and get less," Brian Heath said. "Last year, there was a lot more meat for the price."

Kymberlee Heath agreed, but she was happy to see the salad and veggie tray options.

"I'll get those later in the season," she said.

Nearby, Ned Jensen and Dave Moon of Alpine dug into brisket sandwiches from Tom's Smokehouse Barbecue, which they said they enjoyed. The sandwiches were $8 with one side and $10 with two sides.

While prices are a common complaint, the arena is offering half-price food at all of its pubs between 5:30 and 6 on game nights. The arena also has opened two large areas with tables and more than 50 chairs on the fifth floor, where patrons can watch big-screen televisions.

Some of the new décor in the arena includes sweeping landscapes of southern and northern Utah, and the arena wanted to represent Utah through its food, too, said Frank Zang, senior vice president of communications for Larry H. Miller Sports & Entertainment.

Swig is happy to represent Utahns' love of "dirty" sodas. Just for its arena venue, the company created the The Jazz Berry — Sprite with raspberry puree and coconut cream — after a social media recipe contest.

"We had an interest in being in the arena, and it turns out the arena had interest in unique Utah vendors that have a following in Utah. They said to us, 'We're the Utah Jazz, and we represent this community and want that reflection in the arena by providing local fare as well,' " said Justen Ericksen, CEO of Swig. "People have been dropping by, and it's been fun."

The new food stands are letting out-of-staters experience Utah's food scene, too.

Jim Thomas, of Ohio, was in Utah for work and dropped by the arena to catch the last preseason game. He ordered at Cupbop, which is opening a downtown venue in early 2016.

"It's new, and I wanted to try it. I saw Chick-fil-A, but we have that back home. We don't have this," Thomas said.

He ordered the Hot Bop for $10 and took a photo of it to send to his wife and children back home.

"I'm going to be the guinea pig tonight, and I promised I'd tell them what it's like," he said. "It's sweet, and wow, it's spicy! I'm glad I walked around and found something new."