"It was sort of by accident, to be honest," McKnight said over the phone this week.
McKnight is one of dozens of YouTube video makers who will appear at CVX Live, a convention for creators and fans that's being billed as the first of its kind in Utah. The event happens Friday and Saturday at UCCU Center in Orem.
Where other YouTube conventions, such as the recently completed VidCon in Anaheim, Calif., are designed to let video creators network with each other, CVX Live is aimed at connecting creators with fans.
"We're developing this more like Comic Con for YouTube," said AJ Clayson, the event coordinator.
McKnight and Clayson both noted that Utah's I-15 corridor is a hotbed for YouTube videomakers.
"We've got a lot of creative people here in Utah," Clayson said. "We've got people who see something they like to do, and they start filming it."
A recent addition to that Utah YouTube community is Jessica Frech (rhymes with "heck"), a 23-year-old singer-songwriter who moved to Orem from her native Nashville two months ago.
Frech started regularly posting videos in 2012. "I noticed a lot of my favorite musicians were starting to get picked up on YouTube," Frech said. "I thought it would be a quicker of way of getting to an audience."
Her first efforts were musical parodies — for example, a ditty about Black Friday shopping to the tune of Katy Perry's "Last Friday Night." More recently, her videos have featured more serious songs, both originals and covers (including a rendition, posted Thursday, of the title song from the Pixar short "Lava").
Switching from comic songs to serious material was a bit of a rough transition, she said, but it's been worth it. "The fan base I have now is more genuine and passionate," Frech said. "I'm finally doing stuff that allows me to portray more Jessica."
Frech will appear on the main stage at CVX Live, as will some of the rock stars of the online-video world, Clayton said. They include the following:
• GloZell Green, whose comic videos have garnered 3.8 million subscribers — and a visit last year from President Barack Obama.
• Devin Super Tramp, creator of extreme-sports videos that draw 3.3 million subscribers.
• "The Hillywood Show," a sister duo who make song-and-dance parodies.