Huntsman wanted the same.
He didn't get it.
Reporters who showed up early were handed press badges proclaiming them part of the "John Huntsman for President Announcement Tour." When the misspelling of the candidate's first name was pointed out, staffers snatched them back, but not before an ABC News reporter tweeted out the image.
The crowd was slim — easily outnumbered by journalists. It was overcast — not the sunny, blue-sky backdrop chief strategist John Weaver had envisioned — but it wasn't raining. A staffer gave the expected two-minute heads-up to the TV camera crews when someone in the back yelled out. "Wait! We have no power!"
Fred Davis, Huntsman's ad guy, had warned organizers they needed two generators, one for the show and one to be ready. Due to cost concerns, only one generator was ordered, and it had died.
With only seconds to spare, the generator sputtered to life just as Huntsman started his long walk across the grassy park to the stage, holding hands with wife Mary Kaye and daughter Gracie and flanked by the rest of his kids.
"Today, I'm a candidate for the office of president of the United States of America," Huntsman declared on stage.
Not many Americans saw it. Five minutes in, CNN cut away to a commercial break, MSNBC already was seeking feedback from pundits and Fox News was on to commercials.
Not that the networks had the best view anyway. The media platform was too high, leaving most cameras pointed down at Huntsman so that his background was not the famed symbol of America but a Circle Line tour boat docked on Liberty Island.
Still, Huntsman was in, officially, and ready to jaunt to New Hampshire for another introduction to the Granite State, this time with a large contingent of media in tow. Reporters were rushed to the bus to head to Newark's airport, where, upon arrival, a Port Authority squad car escorted the entourage to a plane with Arabic writing on the side.
After some confusion, the reporters were shuttled to another plane that would be headed to Portsmouth, N.H., and not Saudi Arabia. At a packed Exeter Town Hall later, Huntsman gave a speech similar to the first one before jetting back to Jersey. It wasn't the kickoff he wanted.
"I was furious," Huntsman later recalled.
Campaign aides knew it was bad. Really bad. If they couldn't pull off a scripted, made-for-TV moment like the announcement, how could they run a campaign that needed to pivot in the rough-and-tumble race? But there wasn't much that could be done immediately. The pop-up team was already locked in place, and there was no time to start fresh.
"If the Titanic is sinking, you don't talk about the paint on the cabin doors," said a former Huntsman senior aide.