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Myrtle Beach, S.C. • Sen. Ted Cruz urged archconservatives Sunday to help nominate a Republican from their own ranks in 2016 or risk losing a third consecutive national election. The unspoken message: someone like him. Cruz called GOP nominees like Mitt Romney in 2012, John McCain in 2008 and Bob Dole in 1996 "good, honorable and decent men" but not conservative enough. All lost their bids for the presidency.

"If we nominate a candidate in that mold, the same people who stayed home in 2008 and 2012 will stay home in 2016, and the Democrats will win again," Cruz told hundreds of activists at the South Carolina Tea Party Coalition Convention.

Cruz's appearance came days after Romney confirmed at the Republican National Committee's winter meeting that he's considering a third White House bid. Romney weathered an uneasy relationship with the GOP's conservative wing in 2012 in part because no single candidate among several conservative alternatives could sustain a viable campaign.

But this time, former Florida Gov. Jeb Bush and New Jersey Gov. Chris Christie are in the picture, courting some of the same donors, consultants and media attention that went to Romney four years ago. Neither has committed to a campaign yet.

Tea party conventiongoers this weekend have expressed optimism that the new dynamic could create an opening for Cruz or another establishment critic if he can consolidate rank-and-file conservatives who distrust the GOP's traditional power structure.

Cruz, beloved among tea party conservatives for his role in the partial government shutdown in October 2013, pointed to the GOP's success in the November midterms as proof that the nation is ready for an unapologetically conservative president. The "Washington graybeards" warned that the fight over the nation's borrowing limit was "too risky" and would cost Republicans in 2014, he said.

"We just saw an historic tidal wave of an election," Cruz said, adding that the "graybeards" still haven't admitted their political calculus was wrong. He repeated his calls to repeal the federal Affordable Care Act and the Common Core education standards.