This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
The next total eclipse that will be visible in the United States will be in August 2017 — unless you count the eclipses that will seen all over Park City in January.
The graphic design plans for the 2015 Sundance Film Festival have been unveiled, and the image of an eclipse is dominant.
The eclipse idea, according to Mark Aver, design director of the firm Mother Design New York, is a way to evoke the Sundance Institute's yellow sun logo in a unique way.
"The eclipse is built from a sun and moon, which immediately brought the Institute logo into the core of the solution," Aver told Emily Gosling of the design blog It's Nice That. "We also liked that the eclipse is a visual metaphor for the convergence of filmmakers and audience that happens at Sundance."
The eclipse logo will be used on banners, advertising, promotional materials and pretty much anything else that says "Sundance Film Festival."
Aver said it was strange to work on the Sundance project, because the marching orders were to create a design that only would be used for the 2015 event. "We often hear the opposite from clients who look for solutions that are enduring and can stand the test of time," Aver said.
Another unusual aspect of this commission: The hands-on approval from one of Hollywood's most enduring movie stars. "It's been funny seeing 'Robert Redford to sign off' on our work plans in recent months," Aver said.
(h/t MediaBistro)