Pink is the color that represents breast cancer awareness, and shoppers will see a lot of it this month. Here's a few examples:

l New Balance offers one of the largest groups of products, known as the Lace Up for the Cure Collection. It includes 12 models of athletic shoes, tank tops, shorts, a polo shirt, a sweatshirt hoodie, socks and hats, each embroidered with a pink ribbon.

For every $25 minimum purchase, consumers receive a donation form to send to the manufacturer. For each form received, New Balance donated $5 to the Susan G. Komen Breast Cancer Foundation up to $150,000.

* The Estee Lauder Companies teams with Sean ''Diddy'' Combs, Elizabeth Hurley and Bloomingdale's for the ''Give Breast Cancer the Pink Slip'' campaign. Combs designed a pink slip that's sold for $85 at Bloomingdale's with all proceeds going to the Breast Cancer Research Foundation, founded by Evelyn Lauder in 1993.

l Ann Taylor offers a Love Cures card for $30 at its namesake and Loft stores. The card entitles shoppers to 15 percent off purchases of $100 through Dec. 31, and cardholders get a one-year subscription to a Conde Nast magazine. Ann Taylor splits 50 percent of the card's purchase price between the Komen Foundation and the BCRF.

l Keds' BCRF Champion is a classic canvas sneaker adorning with a pink ribbon. Keds donated $1 from each pair sold to the Breast Cancer Research Fund.

l QVC's Fashion Footwear Association of New York Shoes on Sale is Oct. 26. More than 100,000 pairs of shoes are offered at half the suggested retail price. All proceeds from the three-hour program will be donated to research and education institutions, including the Abramson Cancer Center of the University of Pennsylvania, the University of Michigan Comprehensive Cancer Center and the Gillette Center for Women's Cancers at Dana-Farber Institute.

l Song, Delta Air Lines' low-fare carrier, introduces a pink plane to its fleet, with the Breast Cancer Research Foundation's pink ribbon logo next to the boarding door. In each of Song's planes, pink products, such as Chelsea Paper Co.'s Perfectly Pink stationery set and Karen Neuburger's pink slipper socks, will be sold, with a percentage of proceeds benefiting the BCRF.

l Coach's Positively Pink watch features a stainless steel baguette case edged in bright pink and a narrow leather band striped in different shades of pink. The dial is set with sparkling pink Swarovski crystal markers. It's available at Coach stores and Macy's; $100 from the sale of each watch goes to the BCRF.

l Wrangler, which built its image as maker of cowboy clothes, offers one of the few men's breast-cancer awareness products - a Tough Enough To Wear Pink shirt with a rope emblem in the shape of the breast cancer ribbon.

l Nike's breast cancer awareness swimwear collection features pink suits in four silhouettes - a tank suit, a tankini with boy shorts, a back-exposing cutout tank and a V-neck tankini. Ten percent of the proceeds will be donated to the Komen Foundation.

l Bliss' Go Bust is a new firming, toning, skin-tightening cream. All net proceeds from the sale of the product will support Rethink Breast Cancer. Juvena of Switzerland has a fundraising Bust Performance Intensive Firming Bust Gel that includes the antioxidant pomegranate.

l Nautica Sleepwear made a $25,000 donation to the Komen Foundation and produced a limited edition women's sleepwear ''pink collection.'' All garments have specially designed pink hangtags and shoppers will get a pamphlet about breast self-examinations at sales counters.

Sean "Diddy" Combs designed this camisole ($85) for Estee Lauder's "Give Breast Cancer the Pink Slip" campaign. Available only at Bloomingdale's, proceeds go to the Breast Cancer Research Foundation (BCRF). This month, Coach will donate $100 from each Positively Pink watch ($298 at http://www.coach.com) to the BCRF.