The Sundance Film Festival has long attracted exciting rumors. "U2 is playing a gig on Main Street!" (False.) "Diddy is doing a private concert!" (Nope.) But this year's doozy, at least so far, may have been the hype surrounding the Celerity (yes, Celerity) Poker Challenge, a celebrity poker tournament Wednesday at Harry O's nightclub in Park City.

The event was sponsored by Celerity Investments, a South Jordan real-estate investment firm with more than $38 million in property holdings. Celerity is promoting several Sundance events as a way of launching its entertainment-production division on a national stage.

Until Wednesday morning, organizers were telling people that their "confirmed" contestants included some very big names: Matt Damon, George Clooney and NBA greats Charles Barkley and Michael Jordan. But when the event finally got under way about 2:30 p.m., those A-listers were nowhere to be found. Instead of Jason Bourne, Danny Ocean and the greatest basketball player of all time, spectators were treated to Miss USA Rachel Smith, Daniel Baldwin (maybe the least-known Baldwin brother), ex-NBA player-turned-talk-show host John Salley, Ultimate Fighting champ Matt Hughes and Kato Kaelin. Yes, O.J.'s Kato Kaelin. And those were the most famous names at the table.

- Brandon Griggs

Winner of the Sundance T-shirt competition:

OK, so there's no souvenir competition at Sundance - yet - but if there were, over-the-top Salt Lake fashion designer Jared Gold would be the jockey to bet on, hands down. He's designed black T-shirts in his goth-meets-Victorian aesthetic, on sale for $32 at Mary Jane's, a Park City boutique at 612 Main St. You choose your ironic hipster slogan: "I survived the great SWAG avalanche of 2008, Sundance, Utah." Or: "I got the clap at Sundance."

- Ellen Fagg