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Salt Lake Tribune
Weekly Ad Specials

A savvy smash: High School Musical

The Salt Lake Tribune

Published March 24, 2006 12:00 am

This is an archived article that was published on sltrib.com in 2006, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

"High School Musical," the tween sensation that began as a Disney Channel movie filmed in Utah, is becoming a merchandising monster thanks to savvy Disney marketers. What's expected to grow from the ratings blockbuster later this year:

The DVD: Walt Disney Home Entertainment will release the "Encore Edition" of the movie on May 23. It will include two versions, the original and the sing-along, as well as more bonus material.

Online: Apple already has made the movie available for download on its iTunes Music Store for $9.99 (for the video iPod). Six music videos and all of the movie's songs also have rocked the digital charts.

The novel: Due to be published in May.

Ringtones: Versions of the songs for cell-phone ringtones will be available this month.

Second soundtrack CD: A "special edition" of the best-selling soundtrack will be released May 23. The two-disc set will include original songs from the first CD plus karaoke versions and a free ringtone. A karaoke-only CD will be available in the fall.

Merchandising: The "High School Musical" backpack? An official "High School Musical" pencil box? Disney plans to license products under the movie's name.

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