Amazon Kindle vice president Peter Larsen holds the Kindle Fire HD at the introduction of the new Kindle devices in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon) Jeff Bezos, CEO and founder of Amazon, holds the new at the introduction of the new Amazon Kindle Fire HD in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon) An Amazon Kindle Fire HD is seen on introduction in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon) (AP Photo/Reed Saxon) The author says Amazon’s Jeff Bezos is one of a new breed of smart marketers.