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Lancome taps Lupita Nyong'o as new face

Published April 4, 2014 7:55 am

This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

New York • The fashion and beauty industry's love affair with Lupita Nyong'o continues: The Oscar winner has been named the new face for Lancome.

The Mexican-born Kenyan will be the first black ambassador for the brand, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. In a statement Friday, Nyong'o said she was proud to represent Lancome, adding "beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."

It's the first major endorsement deal for the 31-year-old, who won the best-supporting Oscar for her role in "12 Years a Slave." Her striking beauty and fashion sense made her the It Girl for the Hollywood awards season.

Lancome ads featuring Nyong'o will start appearing this summer.