Tickets are on sale to Broadway series subscribers for the upcoming season, which includes the option to buy tickets for “The Book of Mormon” musical.
New subscribers can buy season tickets beginning at 9 a.m. March 24.
MagicSpace Entertainment, the series’ Utah-based presenter, declined to comment or release sales numbers on Monday afternoon, the first day that “Book of Mormon” tickets were available.
Tour bookers appear to be following their national strategy in booking the Salt Lake City dates — that is, to play a short initial run and leave the market wanting more, says Phil Jordan, director of Salt Lake County’s Center for the Arts, which operates the Capitol Theatre. The majority of tickets for the July 28-Aug. 9 run are likely to be sold to Broadway Across America — Utah season subscribers, while single ticket buyers might have to wait for a future tour stopover.
The tour is expected to draw national attention for how it plays in the headquarters city of The Church of Jesus Christ of Latter-day Saints, Jordan said, “similar to a show about Catholics playing in Rome, which would obviously be a cause for excitement and stress.”
The musical, noted for its vulgar language as well as its love letter to musical theater classics in its score, could be considered a celebration of freedom of speech, or possibly freedom of comedy, Jordan said.
“Book of Mormon,” from “South Park” creators Trey Parker and Matt Stone, who collaborated with composer Robert Lopez, tells the story of two Mormon missionaries serving in Uganda. The musical won nine Tony Awards in 2011, including Best Musical.
Here’s the series lineup:
Sept. 23-28 • “Nice Work If You Can Get It,” Capitol Theatre. This 1920s story, ginned up with hit George and Ira Gershwin songs — such as “Let’s Call the Whole Thing Off,” “I’ve Got a Crush on You” and “Someone to Watch Over Me” — tells of a brassy playboy (a role originated on Broadway in 2012 by Matthew Broderick) whose heart melts when he meets a sassy bootlegger.
Nov. 18-23 • “How the Grinch Stole Christmas,” Capitol Theatre. The touring show, with sets inspired by the original Dr. Seuss illustrations, was directed by Pioneer Theatre Company guest director Matt August (“Into the Heights” and “Much Ado About Nothing”). The story is narrated by Max the Dog, who explains how the mean and scheming Grinch attempts to steal Christmas away from the holiday-loving Whos of Whoville.
April 7-12, 2015 • “Once,” Kingsbury Hall. This unlikely Broadway charmer (and 2012 Best Musical Tony Award winner) is based on the scruffy, intimate musical film “Once,” which screened at the Sundance Film Festival in 2007. The musical tells the story of a Dublin street busker and the mysterious young woman who inspires his best songs.
June 23-28, 2015 • “The Illusionists,” Capitol Theatre. Billed as the “world’s best-selling magic show,” it features seven performers who offer “thrilling and sophisticated” magic.
July 28-Aug. 9, 2015 • “The Book of Mormon,” Capitol Theatre.
Dec. 18-20 • “A Kurt Bestor Christmas,” Abravanel Hall.
Jan. 30-Feb. 1 • “Beauty and the Beast,” Kingsbury Hall.
Feb. 28 • Alton Brown, of the Food Network, Capitol Theatre.
March 13-15 • “Mamma Mia!”, Kingsbury Hall.
‘I Believe’ in musicals
The 2014-15 Broadway Across America — Utah series season includes the intimate film-turned-musical “Once,” the flashy Gershwin musical “Nice Work If You Can Get It” and the very raunchy, very sweet “Book of Mormon” musical as an add-on show.
When • Season tickets are on sale for subscribers.
Also • New season ticket orders begin at 9 a.m. Monday, March 24.
Packages • Subscriptions for five shows (with “The Book of Mormon” as an add-on) range from $204.50 to $454, including all handling and facility fees; subscriptions for four shows (without “The Book of Mormon”) range from $158.25 to $363.
Available • 801-355-5502 or BroadwayInUtah.com under the “season tickets” link.
Single tickets • Will go on sale, as available, at a later date. For past shows, after single tickets have sold out, the touring company has made a small number of show tickets available via lottery.