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YouTube has its own venue for Sundance Film Festival

Published January 15, 2014 10:33 am

Sundance • Main Street venue to host parties, film discussions and Google+ hangouts.
This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Streaming video giant YouTube is arriving at Sundance this year with a series of events and a venue on Park City's Main Street.

First, a YouTube channel for the festival will broadcast a live one-hour show called "Live@Sundance" at 11 a.m. daily during the festival, Jan. 17-24. It will feature guest hosts, filmmaker interviews, festival news and sneak previews. The channel (http://www.youtube.com/user/sff) also is hosting Meet the Artists videos that are interviews with many of the directors of the festival films, and it will stream live the opening-day press conference.

YouTube also is a sponsor of Sundance's short film program; some of the shorts will debut on the festival's YouTube channel during the event. It is also expected to hand out an audience award to the short with the most views.

Meanwhile, the Google-owned company is taking over the home-furnishings store Root'D, 596 Main St., to host its own YouTube on Main Street venue where festivalgoers can go to warm up, listen to live music, and view film panels and special screenings. Free Wi-Fi and drinks will be available to badge holders when programs are not in session.

Here is a list of free public events scheduled at YouTube on Main Street:

Jan. 17, noon to 2 p.m. • Filmmakers and experts talk about how they can harness technology such as social media to help finance and distribute their documentary films.

Jan. 17, 5-8 p.m. • DJ and producer Young Guru hosts a discussion with film composers, musicians and filmmakers on the marriage of film and music. Includes a reception and live set by Young Guru.

Jan. 18, noon-2 p.m. • A panel with filmmakers, film financing companies and talent agents to learn how filmmakers can use YouTube viewers to fund projects.

Jan. 18, 2:30 to 4 p.m. • Discussion with a studio producer, talent agent and YouTube star on leveraging the streaming site to create content.

Jan. 19, 5 to 6 p.m. • YouTube stars Rhett McLaughlin and Link Neal from the hit "Rhett & Link" will spend an afternoon talking about how they became hit filmmakers on the streaming site.

Jan. 20, 2 to 3 p.m. • The Wrap founder and CEO Sharon Waxman leads a discussion with movie and technology experts about how to make your movie stand out.

Jan 22, 4 to 6 p.m. • Sundance filmmakers talk about how their short films made it possible for them to graduate to feature films at the festival.

The venue also will host a series of invitation-only events including a short-film directors reception, a live Google+ hangout with actor George Takei to celebrate a new documentary about his career, and a panel about women in film.

vince@sltrib.com