Sharp unveils TV positioned between HD and 4K
Published: January 6, 2014 12:25PM
Updated: January 6, 2014 12:25PM
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Sharp Electronics Corporation Chairman and CEO Toshi Osawa speaks during a news conference announcing the new lineup of Sharp televisions at the Consumer Electronics Show media day, Monday, Jan. 6, 2014, in Las Vegas. (AP Photo/Isaac Brekken)

Las Vegas • Japanese electronics maker Sharp is bridging the gap between expensive 4K TVs and HD versions with an in-between solution that’s also priced in the middle.

Its new Quattron+ technology doubles the vertical resolution of a high-definition set by chopping the existing pixels in half. Meanwhile, it uses a mathematical formula to double the horizontal resolution for everything but certain parts of an image.

According to Sharp, that gives its Quattron+ televisions 16 million subpixels, versus 8 million for its Quattron line and 6 million for HD. It’s a middle ground before stepping up to a 4K TV, also known as “ultra HD,” which has 24 million subpixels.

Quattron+ TVs can receive 4K signals. A 70-inch model is expected to retail for about $3,200.