Here we go again.
For the second time in just more than a month, Apple faithful stood in line in front of the Apple Store in Salt Lake City to be among the first to snatch up the latest product from the Cupertino, Calif., electronics giant. This time, it was for the new iPad Air computer tablet which will sell starting at $499.
The anxious buyers braved a chilly Friday morning as Apple opened its three Utah stores — including locations at the Fashion Place Mall in Murray and Station Park in Farmington — at 8 a.m.
The new tablet is the fifth generation of the iPad and now has a smaller, lighter form factor while still sporting the same 9.7-inch screen. The new model also has a faster processor and is loaded with Apple’s latest operating system, iOS 7.
While the iPad Air went on sale Friday — and there has been every indication that the company will have plenty in stock for sale — the company’s smaller iPad mini has not been released yet. The second generation 7.9-inch tablet is expected to land in stores later this month, possibly on Nov. 21.
This marks Apple’s second major product release this fall since the introduction of the iPhone 5S smartphone in September. That phone and another new product, the lower-cost iPhone 5C, sold more than 9 million units in its first weekend.
Apple reported earlier this week that it was expected to earn $55 to $58 billion in revenue for the September quarter with profit margins down 4 percent from the same time last year.