RSL: LifeVantage to become new jersey sponsor in 2014
RSL • Next season will be the franchise’s 10th in MLS.
Published: October 29, 2013 09:46AM
Updated: October 30, 2013 04:57PM

The front of a Claret-and-Cobalt jersey will have a different look in 2014.

Real Salt Lake announced a new sponsorship deal Tuesday morning with LifeVantage, a science-based network marketing company, that formally will go into effect Jan. 1, 2014.

The LifeVantage logo will begin appearing on the RSL jersey starting the next year, the franchise’s 10th year in Major League Soccer. The deal is a long-term, multi-million dollar sponsorship that was completed in 34 days.

“LifeVantage is showing tremendous commitment to Real Salt Lake with this parternship,” RSL president Bill Manning said. “We’re excited to welcome them to what we call ‘the RSL family,’ and we relish the opportunity to continue to grow the club and the sport with such a vibrant locally based and growing company by our side.”

LifeVantage replaces XANGO as the jersey-front sponsor for RSL, a partnership that formed in 2006, becoming the first major American-based franchise to put a title sponsor on the front of the jersey.

LifeVantage joins the likes of Xbox, Volkswagen, UnitedHealthcare, Alaska Airlines and others as one of the 16 corporations across MLS as jersey sponsors.

“As Major League Soccer popularity continues to grow, the LifeVantage brand will benefit from high-impact exposure in stadiums, on televisions, in advertising and player appearances across the country and around the world,” LifeVantage president and CEO Douglas C. Robinson said.

Twitter: @chriskamrani