Home » News

Anheuser-Busch can't use Budweiser trademark in Italy

Published October 8, 2013 9:57 am

This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

VENI VIDI VICI: An Italian court has banned beer giant Anheuser-Busch InBev from using the Budweiser trademark in that country, and allowed the state-owned Czech brewery Budejovicky Budvar to return to the Italian market with its Budweiser Budvar lager.

BUDWEISER BATTLE: It's the latest ruling in a long legal battle. Budvar has been fighting with Anheuser-Busch for over a century over use of the Budweiser brand. Budvar argues that only beer brewed in its part of the Czech Republic can be called Budweiser.

WHAT'S NEXT: Budvar's Italian lawyer said the verdict may be a precedent for other trademark disputes.