VENI VIDI VICI: An Italian court has banned beer giant Anheuser-Busch InBev from using the Budweiser trademark in that country, and allowed the state-owned Czech brewery Budejovicky Budvar to return to the Italian market with its Budweiser Budvar lager.
BUDWEISER BATTLE: It’s the latest ruling in a long legal battle. Budvar has been fighting with Anheuser-Busch for over a century over use of the Budweiser brand. Budvar argues that only beer brewed in its part of the Czech Republic can be called Budweiser.
WHAT’S NEXT: Budvar’s Italian lawyer said the verdict may be a precedent for other trademark disputes.