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Budget fashion chain H&M opens U.S. online store

Published August 1, 2013 11:07 am

This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

STOCKHOLM • After several delays, Swedish budget fashion chain Hennes & Mauritz AB says it has launched its online sales operations in the United States.

H&M opened its U.S. online store Thursday, saying it will sell everything available in its high street stores.

The online store, which was initially planned to open in 2012, will also feature some exclusive clothes that aren't available elsewhere and the company's home decor collection H&M Home.

H&M Home products include towels, bed linens, curtains and other textiles.

Daniel Kulle, U.S. President for H&M, called the launch a "significant milestone" for the company.