Wednesday movie opening: ‘The End’ is nigh
Published: June 19, 2013 01:50PM
Updated: September 12, 2013 07:20PM
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This film publicity image released by Columbia Pictures shows, from left, Jay Baruchel, Seth Rogen and Jonah Hill in a scene from "This Is The End." (AP Photo/Columbia Pictures - Sony, Suzanne Hanover)

Hoping to dodge the speeding bullet that is “Man of Steel” on Friday, Universal is releasing “This Is The End” today. It’s worth a look to see Hollywood stars laugh through the Apocalypse -- and, even better, laugh at themselves.

Writers Seth Rogen and Evan Goldberg (“Superbad”) make their directing debut in this comedy, which stars Rogen as a variation of himself, welcoming his best friend Jay Baruchel (also playing himself) for a visit to L.A. Jay doesn’t like L.A., or the Hollywood phonies Seth wants to hang out with -- so he’s not thrilled when Seth drags him to a party at James Franco’s house.

He’s even less thrilled when it appears the Rapture is happening around them, and six survivors -- Jay, Seth, Rogen, Craig Robinson, Jonah Hill and Danny McBride -- hole up in Franco’s concrete fortress of a house.

It’s funny, raunchy and has a surprisingly sweet center.