Bud Light is celebrating music all summer long through Bud Light Music First, a new program that brings music experiences to consumers across the country.
The program culminates on August 1, with Bud Light’s “50/50/1”presenting concerts in all 50 states on a single day, and Bud Light is bringing Blackberry Smoke to The Complex.
Residents in Salt Lake City and surrounding cities can win tickets to the 50/50/1 event – as well as more than 500,000 music-centric prizes – through the Bud Light Music First app, available through the Apple and Android app stores.
Fans can also learn more through the Bud Light Music First Myspace Hub at https://new.myspace.com/budlightmusicfirst.
Bud Light will also debut the first TV commercial for the Music First program, “Anytown,” this week. The new 30-second spot, created by Translation, features a sampling of the single “I Miss the Misery” by Halestorm, who will perform at the Missoula, Mont., 50/50/1 show.
All Bud Light 50/50/1 concert attendees must be 21 years of age or older. Fans can attend the Bud Light 50/50/1 concert in their local market with a valid ticket. Consumers can win tickets through the Bud Light app, which is now available for download through the Apple and Android app stores, or purchase them at LiveNation.com.
Blackberry Smoke is a Southern rock band that is signed to Zac Brown Band's record label Southern Ground. They have performed throughout the United States as both headliner and as the supporting act for Zac Brown Band, ZZ Top and Lynyrd Skynyrd.