Halfway through the May Sweeps, KUTV-Ch. 2 is still waaaay ahead in late news rating
KUTV's 10 p.m. newscast features Sterling Poulson, Shauna Lake, Mark Koelbel, Dave Fox and Matt Gephardt.
Halfway through the May sweeps, KUTV-Ch. 2 maintains a big lead in the late-news ratings.
According to Nielsen, here's how the Monday-Friday numbers for the three 10 p.m. newscasts and KSTU's 9 p.m. newscast stack up:KUTV-Ch. 2:
11.5 rating/23 shareKSL-Ch. 5:
6.4 rating/13 shareKSTU-Ch. 13:
5.0 rating/9 shareKTVX-Ch. 4:
3.5 rating/7 share
(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)
The Week 2 numbers are all within two-tenths of a rating point of the Week 1 numbers, so we have a pretty clear pattern here.
KUTV also leads other local newscasts from 5-9 a.m., and its noon newscast is significantly ahead of all the other local midday shows.
Ch. 4 leads Ch. 2 by three-tenths of a rating point at 4 p.m.; Ch. 2 leads by half a point at 4:30 p.m.
And there are a couple of interesting battles shaping up. KUTV is ahead of KSL by one-tenth of a rating point at 5 p.m. and two-tenths of a rating point at 6 p.m.
Two weeks down, two weeks to go ...
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