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Halfway through the May Sweeps, KUTV-Ch. 2 is still waaaay ahead in late news rating

Published May 9, 2013 4:11 pm

This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Halfway through the May sweeps, KUTV-Ch. 2 maintains a big lead in the late-news ratings.According to Nielsen, here's how the Monday-Friday numbers for the three 10 p.m. newscasts and KSTU's 9 p.m. newscast stack up:KUTV-Ch. 2: 11.5 rating/23 shareKSL-Ch. 5: 6.4 rating/13 shareKSTU-Ch. 13: 5.0 rating/9 shareKTVX-Ch. 4: 3.5 rating/7 share(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)The Week 2 numbers are all within two-tenths of a rating point of the Week 1 numbers, so we have a pretty clear pattern here.KUTV also leads other local newscasts from 5-9 a.m., and its noon newscast is significantly ahead of all the other local midday shows.Ch. 4 leads Ch. 2 by three-tenths of a rating point at 4 p.m.; Ch. 2 leads by half a point at 4:30 p.m.And there are a couple of interesting battles shaping up. KUTV is ahead of KSL by one-tenth of a rating point at 5 p.m. and two-tenths of a rating point at 6 p.m. Two weeks down, two weeks to go ...