gets additional $35 million in financing
Published: January 11, 2013 09:13AM
Updated: January 11, 2013 07:08PM, a Provo-based company that offers software to help sales teams improve their results, said it has received $35 million in additional capital in a financing effort led by U.S. Venture Partners and its investor, Hummer Winblad Venture Partners.

“Our technology is fundamentally changing the way people think about and interact with their prospects and customers,” David Elkington,’s founder and CEO, said in a statement. “We apply science and statistics to sales, increasing productivity and results for our customers.”

Elkington said the new fund will help the company keep up with demand in the market, add needed capacity, and continue to develop new products and technologies.

“ is riding the crest of our different growth trends all at the same time — Saas [software as a service], inside sales, Internet-based lead generation and predictive analytics,” said Dafina Toncheva, a partner at U.S. Venture Partners.

As part of the financing, Toncheva will join’s board of directors, which already includes Mark Gorenberg of Hummer Winblad, and Josh James, the founder of Omniture, a web-based data analytics company that was sold to Adobe for $1.8 billion in 2009.