KUTV-Ch. 2 sweeps to demographics win, too
Published: December 21, 2012 10:16AM
Updated: December 21, 2012 10:16AM
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| Courtesy KUTV celebrated victory in the November 2012 sweeps.
There's an update to the November TV ratings sweeps - and the story remains the same for the late-night local news.
As was the case with the household ratings, KUTV-Ch. 2 won among the all-important 18-49 and 25-54 demographics, with KSL-Ch. 5 second; KSTU-Ch. 13 third; and KTVX-Ch. 4 fourth.
(The demos are far more important to the local stations than household numbers, because those are the numbers they use to sell advertising.)
Here's how the ratings look for live plus same day (viewers who watched live or DVR'd and watched with 24 hours) for the Monday-Friday late newscasts:

HOUSEHOLD RATINGS
Ch. 2 - 12.7
Ch. 5 - 6.8
Ch. 13 - 4.8
Ch. 4 - 4.3

PERSONS AGES 2+
Ch. 2 - 171,000
Ch. 5 - 98,200
Ch. 13 - 81,700
Ch. 4 - 52,500

ADULTS AGES 18-49 RATING
Ch. 2 - 4.4
Ch. 5 - 3.5
Ch. 13 - 2.7
Ch. 4 - 1.6

ADULTS AGES 25-54 RATING
Ch. 2 - 6.0
Ch. 5 - 4.5
Ch. 13 - 3.5
Ch. 4 - 2.1