Holladay-based Black Diamond, Inc. has opened a ski manufacturing factory at its Asian operations in Zhuhai, China.
The 43,000-square-foot factory is producing samples of the 2013-14 line of Black Diamond skis for use in company sales pitches that emphasize how new manufacturing processes enhance performance and quality control.
“Our decision to bring Black Diamond’s ski manufacturing in-house represents a significant expansion of our manufacturing footprint, and demonstrates our commitment to the category and passion for the sports we serve,” Peter Metcalf, Black Diamond’s president and CEO, said in a statement.
He said Black Diamond manufactures about one-third of its proprietary products in-house. “So we are confident in our capabilities,” Metcalf added. “Ski manufacturing will allow us to be more responsive to our customers, while maintaining a competitive pricing position.”
Black Diamond Equipment Asia was established as a wholly owned subsidiary in 2006. It has about 200 employees, the company said.