Club DJ's survives the recession with bull's-eye aim
To succeed in a game of darts, aim for the center corked bull's-eye. To succeed in business, first of all, customers must be able to find the bull's-eye.
Luckily for Club DJ's, patrons have continued to find the 7,500-square-foot bar despite near-constant road construction. The bar also suffered some business losses after anchor stores, such as K-Mart and Albertson's, departed the strip mall where DJ's has been since it relocated from Bountiful in 1982.
The reason people keep navigating a maze to come back to Club DJ's? The big draw is darts, says Vickie "Niner" Stevenson, who has worked at the club for two decades. (Note: When you ask her where she got her nickname, expect your jaw to drop.)
The large club features 11 electronic dartboards as well as two steel-tip boards. When the club hosts its regular tournaments, there often are more than 20 dartboards hanging up. You can bring your own, or you can use some of the house's darts.
The club hosts the National Dart Association-sanctioned Utah State Dart Championship Tournament each winter, drawing players from all over the Intermountain West, said owner Murray Moffat.
Moffat bought DJ's a decade ago, and the club marked its 30th birthday this past July.
The club's name comes from original proprietors Dick and JoAnn Courvilles, whose children continue to work there. Daughter Cindy Middleton has worked at Club DJ's for 25 years and now manages the club. She credits Moffat for keeping the Courvilles' hospitality and keen business sense intact. "I love the business," she said. "People always comment on how friendly we are. We're like a family."
Those who don't want to partake in darts though why wouldn't you? still can have fun singing in the club's karaoke tournaments. Winners progress to the annual Talent Quest National Karaoke Singing Contest in Laughlin, Nev. And if you prefer to just listen, there's plenty of room to sit and kick back at the full-service establishment. The cavernous space is dominated by a large stage for karaoke.
Joe DeMarco, of West Jordan, has been patronizing the club ever since the Courvilles opened the first one in Bountiful. He usually stops by every weekday and quaffs two Budweisers before going home. He used to play darts, but now prefers to play games on one of the electronic consoles situated around the bar. "It's a friendly place here," he said.
Dave Rowley, of Taylorsville, is more of a weekend customer. He enjoys the Friday afternoon buffet along with a glass of Turkeywater a drink made from Wild Turkey bourbon and water. "It's a family-type atmosphere," he said.
The club doesn't charge a cover, and chances are you will be greeted with a hearty hello from the bar staff as soon as you walk in, even if you're a first-timer. To act like a regular, just order one of the club's signature drinks: the Fireball, a cinnamon-flavored whiskey. As soon as you do, the rest of the club will yell "Fire in the Hole," and then you realize something.
It's not just fictional TV bars where everybody knows what you're drinking.
Where • 3849 W. 5400 South, Taylorsville
Open • Monday through Friday, noon to 2 a.m.; Saturday, 11:30 a.m. to 2 a.m.; Sunday, 10 a.m. to 2 a.m.
Online • http://www.clubdjsutah.com