The Cricket's Daily 3: Shatner's back!
Published: August 15, 2012 10:00AM
Updated: August 15, 2012 10:00AM
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This image released by Priceline.com shows William Shatner on a beach during a commercial for Priceline.com. Seven months after a commercial showed Shatner, as the Negotiator, plunging off a cliff and into apparent oblivion, the company is resurrecting him in a new 30-second TV and online spot set to debut Thursday, Aug. 16. (AP Photo/Priceline.com, Susan Smith)

Here's what's happening today in pop culture:

• William Shatner is back as the Priceline "Negotiator" in a new series of ads. Was his demise just a set-up? [AP, via The Salt Lake Tribune]

• Why'd it have to be snakes? And why are they so tall? Because Paramount is planning an IMAX re-release for "Raiders of the Lost Ark." [The New York Times]

• Two icons of nerd-dom have passed on: Ron Palillo, who portrayed Arnold Horshack, the runt of the Sweathogs on TV's "Welcome Back, Kotter," has died at the age of 63; and science-fiction author Harry Harrison, who created "The Stainless Steel Rat" series and whose "More Room! More Room!" inspired the famous closing scene of "Soylent Green," has died at the age of 87. [Los Angeles Times; io9]