L.A. equity firm buys Sundance Catalog, WSJ reports
Published: July 11, 2012 10:02AM
Updated: July 11, 2012 10:02AM

The Sundance Catalog has a new owner.

Private equity firm Brentwood Associates, based in Los Angeles, has bought Sundance Holdings Group -- which runs the Salt Lake City-based catalog retailer founded by actor/filmmaker/activist Robert Redford in 1989.

The Wall Street Journal cites anonymous sources saying the deal is worth between $100 million and $150 million. Brentwood is buying Sundance Holdings from ACI Capital and Webster Capital, which invested equity in the company in 2004. Those stakeholders and Redford will maintain a small stake in the business, the Journal reports.

Sundance sells apparel, jewelry and artisan decor at stores in suburban Denver and north of San Francisco, as well as an outlet store in Salt Lake City's Sugarhouse neighborhood. Most of its business -- which adds up to between $100 million and $150 million a year -- comes from catalog and online sales, the Journal reports.