‘Indelible’ images drive new-look Utah Travel Guide
Tourism • Smaller book accentuated by regional inserts, ties to website.
Published: May 23, 2012 10:45PM
Updated: May 23, 2012 07:54PM
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Courtesy Photo Sections in the new guide include Utah’s scenic parks and public lands, Olympic venues and skiing and other winter activities.

The new 80-page Utah Travel Guide may be less than half the size of its predecessor, but it is accompanied by three publications that focus on specific regions and is designed to complement the state’s online marketing efforts.

The free book, available to residents and visitors, includes full-color photography and information on parks, activities and events, and a pull-out map with transportation information.

New this year are three smaller regional inserts for northern, southern and central Utah that contain information on wildlife viewing areas, ski resorts, state and national parks, forests, monuments and Bureau of Land Management recreation areas. All are tied to a detailed road map.

“The design of the new Utah Travel Guide unites the look and feel of the state’s flagship publication to the Utah Office of Tourism’s new website, www.VisitUtah.com,” said Leigh von der Esch, managing director of the tourism office. “Having the guide and website complement each other in both look and content, and the addition of the companion pieces, has allowed us to bring the photography to the forefront in this edition.

“In our experience, it is the indelible images of the places and people of Utah that best stimulate the imagination of potential visitors.”

The brochure is also different in that four different guide covers were printed, highlighting different experiences — hiking, canyoneering, mountain biking and skiing.

Sections in the new guide include Utah’s scenic parks and public lands, Olympic venues, skiing and other winter activities, water sports, hiking and climbing, biking, wildlife adventures, off-roading, golf, accessibility, guides and outfitters, and arts, history, culture and events.

Included are referrals to the www.visitutah.com website for more comprehensive listings of accommodations, guides and campgrounds.

The state printed 75,000 copies of the guide and the regional inserts. Copies are being distributed to tourism offices and welcome centers. For a free copy, call the Utah Office of Tourism at 801-538-1900 or 1-800-200-1160.

To get a guide

For a free copy of the Utah Travel Guide and its companion regional editions, call the Utah Office of Tourism at 801-538-1900 or 1-800-200-1160. Copies also are distributed at tourism offices and welcome centers.

Online

O Utah Office of Tourism’s new website, www.VisitUtah.com