Jordan buses now sporting advertising
Published: April 24, 2012 02:24PM
Updated: April 25, 2012 07:55PM
Paul Fraughton | The Salt Lake Tribune. Daniel Johnson,front, and Jaren O' Farrell, of Wrap Star put the finishing touches on an ad they placed on a Jordan District school bus. The district had the ad put on four of their buses with plans to do more. Money generated from the ads will stay in the transportation dept.The district will review all advertising, making sure it complies with guidelines they established. Tuesday, April 24, 2012

Jordan School District buses are in the process of becoming rolling advertisements.

On Tuesday, the district began applying ads to several buses, a move intended to help raise money for transportation, including gases and vehicles. So far, Jordan is the only Utah district to allow ads on school buses after Utah lawmakers passed a law in 2011 to allow them with certain restrictions.

The law, sponsored by West Jordan Republican Jim Bird, limits ads to the sides of buses. They can cover only 35 percent of the exterior and may not contain sexual material; activities and substances that are illegal for minors, such as tobacco and alcohol; political parties, candidates or issues; and graphics that resemble traffic-control devices.

When Jordan’s Board of Education approved the new strategy, they also decided that any ads must “support and reflect the values of Jordan School District” and can’t extol any religious organization or other school districts, charter schools or private schools.

Among the ads placed on buses Tuesday was one from Parents Empowered that focused on the danger of underage drinking.