The "Brewvies Rule" -- in which mixing booze and boobs is forbidden in a movie theater -- was being strictly enforced at the 2012 Sundance Film Festival.
The New York Post reported that patrons attending the thriller "Black Rock" at the Egyptian Theatre -- one of the few Sundance venues that serves beer -- had to drink their suds in the lobby, and couldn't bring them into the theater.
The reason is Utah's liquor laws that prohibit alcohol being served anywhere nudity is on display. The law was intended to cover strip clubs -- but has been interpreted by the Department of Alcoholic Beverage Control's enforcement goons to include movies, after Brewvies Cinema Pub received a hefty fine for showing "The Hangover Part II."
"Black Rock," a thriller directed by actress Katie Aselton, reportedly includes a nude scene with Aselton and co-star Lake Bell.