JC Penney adopts new pricing plan
Published: January 26, 2012 02:26PM
Updated: January 26, 2012 11:18AM


JC Penney appears to be adopting Walmart's "Every Day Low Prices" strategy. The department store chain has announced that it will cut prices storewide by 40 percent and keep prices low rather than emphasizing weekly sales. Go HERE to read more.